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Segment-dipity

Segment-dipity

So, you have an email list. Now what? You need to reach out. You need to provide your subscribers with something they’ll find RELEVANT—an email that informs, inspires, or intrigues. But before all that, let’s take it back to the basics, to relationships 101:...
Post 1: Romancing the List

Post 1: Romancing the List

Simply put, marketing is making a connection. And if you’re lucky? A love connection. Love is what keeps someone coming back. Love is an addiction. Love is strong. Love is also built on trust, so if you plan to email your target audience, make sure they have given you...